Social media can be a bit overwhelming but as a Tradie it’s a powerful tool to help you grow your brand, your connection with customers and naturally your business.

Most of us are fairly active on Facebook but many of us are yet to really harness the power of Instagram.

In case you didn’t know, Facebook actually owns Instagram so you could be forgiven for thinking there’s not much point being on both platforms.

In reality, Facebook is becoming quite crowded with businesses and their associated marketing so it’s becoming increasingly difficult to ‘be heard’. Instagram, on the other hand, is still largely untapped by mainstream businesses and can be used very effectively to build a presence and share your ‘stuff’ with followers and customers.  As it’s more of a visual medium than Facebook has become (some describe it as Facebook for pictures) Instagram really does lend itself to things like before and after shots, inspiring projects, design ideas, pics of your team members (or you!) and so much more. You can really showcase your business and by using hashtags (#) people can find your images based on a simple search.

Listen to Kym O’Gorman from KOG Marketing talk about:

  • some simple ways you can use Instagram for your tradie business
  • basic do’s and don’ts
  • why you need to get onto this platform sooner rather than later
  • how to set up your profile the right way and more.

Kym has kindly made available her ‘Instagram for Tradies’ guide HERE so click the link and grab it. It’s a valuable guide if you’re new to ‘Insta’ or a seasoned pro.

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