You know the saying, a picture tells a story, right?

Well, when we’re dealing with customers and running a business it’s truer than ever.  The way you look tells your customers, suppliers, competitors and staff a story about you, your business, your service and so on.

And we’re not just talking the way you look. We’re talking vehicles, uniforms, stationery, website…

It’s a much-overlooked area of marketing and promoting a trade business…the pictures of you and your team. They say so much to a prospective customer, especially when you realise that people don’t buy from companies or businesses…they buy from people. More to the point, people buy from people they like (and trust) and if they’re sitting on their couch or at their dining table looking at your website, and a photo your 9 year old kid took on your iPhone to upload the the ‘About Us’ page of your website…what does that image say to your potential client?

Does it tell them the real story of you and your business? Does it show your passion, care, attention to detail?  Sure, you can write some fancy copy for the text of your site (and that’s really, really important too) but the thing people look at first…and place the most importance on when making a purchasing decision…are the images they see.

One man who can roll your story up into a single, incredible snap shot like no other is Jason Malouin of Jason Malouin Photography and Portrait Store. In this episode we talk to Jason about the importance of your image, how to convey your story to your clients and why that iPhone pic may be hurting your sales…