Thongs.

Not necessarily an acceptable choice of safety footwear but according to Michaela, they can be like walking on pillows. But how much should you spend on a pair of thongs? And are all thongs created equal?

While these questions may not appear to have much to do with running a successful tradie business, there’s a message buried in the argument between Warrick and Michaela that can help you overcome price objections from clients, understand the price:value equation and develop a product or service that will have your customers coming back for more.

Don’t believe us?

Take a listen…