The first of our Tradies’ Hot Seat victims is Helen Yost from the all-girl plumbing business The Plumbettes. Helen asked for help via a social media group to deal with the Christmas slow down experienced by many tradie businesses.
We invited Helen into the studio for a live consultation and looked at some simple ways she could generate some more leads quickly, convert more of those leads into customers and do it profitably and without spending a ton of money on advertising.
We covered strategies and topics such as:
- defining your target market
- measuring the effectiveness of your marketing
- alliances and how to make them work
- social media strategy
- the use of free PR to get traffic to your site
- and so much more!
Links and resources mentioned in the show:
Test and Measure Template – measure your marketing bang for buck
Thanks for listening to our podcast, and if you enjoyed it…
Please leave a rating and review on iTunes, we read every single one and will be selecting some to read out on the show so keep an ear out for your name! Please also share this podcast with your fellow tradies, friends and family. By helping to spread the word we can help more tradies get off the tools and into a lifestyle they deserve.
Thanks so much, and we’ll see you in the next episode of the Tradies Business Show Podcast!