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Getting ‘bang for your buck’

In this video we learn how to get ‘bang for your buck’ when it comes to marketing your business. There’s no secret recipe or magic formula, you have to dive in and test different things.

“test and measure”

One of the biggest issues is many Queensland businesses don’t ‘test and measure’, so how can they expect to know what works and what doesn’t.

So businesses have to test some strategies and measure what results that come back from that.

It’s important to see how many enquiries were generated and what quality those enquiries are. Knowing how many enquiries converted to customers and how much they spent is the first step to measuring the success of your marketing.