TBS007: How To Market Your Business and Get More Bums On Seats
Today we’re talking marketing and how to get more ‘bums on seats’ in your business. There are some simple ways to market your business that don’t require much, if any,…
TBS007: How To Market Your Business and Get More Bums On Seats
What Winning Taught Me About Losing
Were you one of those ‘sporty kids’ at school? I wasn’t. Perhaps you were one of those kids who always seemed to literally fly past me in the 100 metre…
Narrow Niches Mean Nice Numbers
You’ve heard the saying right? ‘By being all things to all people you’re in danger of being nothing to nobody’? What’s this really all about though and what’s it got…
So Where The Bloody Hell Are You?
Remember this advertising campaign from about 10 years ago? [embedplusvideo height=”315″ width=”420″ editlink=”http://bit.ly/1tnWOQ5″ standard=”http://www.youtube.com/v/Y-ZLr9ePuj8?fs=1&vq=hd720″ vars=”ytid=Y-ZLr9ePuj8&width=420&height=315&start=&stop=&rs=w&hd=1&autoplay=0&react=1&chapters=¬es=” id=”ep4487″ /] While it was a less-than-successful advertising campaign for Tourism Australia, the closing question…
It Took 70 Years For This Email To Arrive
My dad was never much of an innovator. He was great at fixing things and turning sows’ ears into silk purses but you wouldn’t consider him somebody who really kept…
Springtime Allergies Or Winter Blues?
Watery eyes? Dry Throat? Short of breath? No, I’m not talking spring time allergies. What I’m talking about are those horrible feelings you get when you look at your financial…
Are Facebook Ads A Rip Off?
The Wall Street Journal ran this story recently: “WHEN it comes to advertising on Facebook these days, small-business owners are competing for more limited ad space — and paying more…
Want More Customers? Take Off Your Shoes.
Want more customers? Try taking off your shoes… Have you noticed how it’s often the simple things in life that make such a big difference? My wife and I had a…
Personality branding – The third brand your business needs
This blog has been re-posted with permission from Daniel Priestley and the team at www.keypersonofinfluence.com.au Personality branding – The third brand your business needs. There are three layers of branding…
What A Stupid Dog Taught Me About Regret
[I hadn’t originally planned to publish this post. I actually wrote it partly to capture my memories of these events and partly to help me make sense of my thoughts and…