Online marketing can feel like a minefield, especially for tradies who just want more leads and less jargon. In this episode, Nic sits down with digital marketing specialist Brandon Willington from Where U? to cut through the confusion and give trade business owners the essentials for getting results online.

Brandon is known for telling it like it is, and in this chat, he pulls no punches. He introduces his straightforward 3Cs method: Clicks, Conversion, and Conversation. The idea is to get the right people clicking your ads, send them to a landing page that actually turns them into qualified leads, then have the right conversation to land the job.

Forget the old-school advice about big agency retainers or fancy SEO fluff. Brandon reckons tradies don’t need to break the bank to win online. He shares simple, actionable tips for setting up effective Meta (Facebook/Instagram) and Google ads, explains how to build landing pages with one clear purpose, and reveals why you don’t need to be a camera-loving extrovert to attract customers.

They also touch on the behind-the-scenes tech, like using CRMs to manage leads and leveraging AI tools for copy or customer support. With the right approach, tradies can finally take control of their digital marketing, turn the tap on (or off) when they want, and stop relying solely on word of mouth or high-priced agencies. If you want online marketing demystified without the fluff, this episode is your go-to guide.

If you’d like to know more about Brandon & Where U? you can visit their website or follow them in Facebook and Instagram.