How can you build a brand that goes beyond the product and truly resonates with people? Let’s take a peek at Totally Workwear’s journey as Troy Yewdall shares how they’ve shaken up the workwear game.
From forging strong partnerships to championing the hardworking individuals who put on their workwear, Totally Workwear isn’t just outfitting tradies—it’s equipping them for success. With a network of 90 stores and counting, they’re not just expanding—they’re evolving the very notion of what workwear means.
Troy embodies the essence of the brand—a commitment to doing things properly, not probably. His approach is raw, gritty, and above all, authentic. With over 20 years of experience spanning product development, wholesale, retail, and franchising, Troy understands that success lies in the details—the 1% that truly matters.
At the heart of Totally Workwear’s philosophy lies a genuine, people-first approach. It’s about making sure that every move they make reflects their core values. For Troy, it’s not just about selling gear—it’s about building a tight-knit community of hardworking individuals bonded by their passion for their craft.
To learn more about Totally Workwear and their commitment to excellence, visit their website; And be sure to tune in to the podcast for an inside look into their inspiring journey and how they’re reshaping the workwear industry.
