TIB641 Growth, Branding, and Workwear with Troy Yewdall of Totally Workwear
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How can you build a brand that goes beyond the product and truly resonates with people? Let’s take a peek at Totally Workwear’s journey as Troy Yewdall shares how they’ve shaken up the workwear game.

From forging strong partnerships to championing the hardworking individuals who put on their workwear, Totally Workwear isn’t just outfitting tradies—it’s equipping them for success. With a network of 90 stores and counting, they’re not just expanding—they’re evolving the very notion of what workwear means.

Troy embodies the essence of the brand—a commitment to doing things properly, not probably. His approach is raw, gritty, and above all, authentic. With over 20 years of experience spanning product development, wholesale, retail, and franchising, Troy understands that success lies in the details—the 1% that truly matters.

At the heart of Totally Workwear’s philosophy lies a genuine, people-first approach. It’s about making sure that every move they make reflects their core values. For Troy, it’s not just about selling gear—it’s about building a tight-knit community of hardworking individuals bonded by their passion for their craft.

To learn more about Totally Workwear and their commitment to excellence, visit their website; And be sure to tune in to the podcast for an inside look into their inspiring journey and how they’re reshaping the workwear industry.

Tradies In Business

Ft. Nicole And Warrick

Whether you’re a plumber, electrician, builder, motor mechanic, landscaper, tiler, glazier, painter, carpenter, concretor or any of the myriad of trades and contractors that keep the world running, this podcast has been produced with you in mind. Your hosts, Warrick ‘Waz’ Bidwell and Nicole ‘Nic’ Cox, were both born into tradie families and have first hand experience of the gut busting, money stress and pressures that trade businesses can place on their owners and their families! Nic and Waz strongly believe in the opportunity that exists for all tradie business owners to create a flexible, financially secure business for now and for their families’ future. Waz and Nic interview guests on a range of topics such as marketing, finance, human resources, legal issues, mindset, motivation, physical and mental health, industry updates and more! They love a laugh and a good story so tune in for a unique look at how to ‘get off the tools’ and break the cycle of financial hardship and stress to create the trade business you really wanted!

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