TIB607 James from The Online Co on Why Marketing Is More Than Clicks and ROI
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We’ve all heard the same old story: a trade business hits a dry spell, and suddenly, they realize they should’ve been shouting about their skills from the rooftops all along. Marketing to the rescue!

Nic and Waz had a chat with James Parnwell about how marketing’s evolved in the past couple of decades. They drilled down on the essentials, no matter if you’re a one-person show or a full-on crew, stressing that marketing’s the lifeline, rain or shine.

Marketing’s like your trusty hammer—keep it close at hand, always. James chimed in about the digital revolution, urging tradies to hop on the online bandwagon. But hey, don’t sweat it; it doesn’t have to be as complicated as rewiring a house.

They drove in the message about 2-3 crucial tactics every tradie should nail down: first up, treat marketing as your trusted ally, not just an add-on. Second, keep it straightforward—less fancy talk, more doing. And finally, take aim with your efforts like you’re swinging that perfect hammer—make every strike count.

Get to know more about James Parnwell and The Online Co by checking out their website and Facebook Page.

Tradies In Business

Ft. Nicole And Warrick

Whether you’re a plumber, electrician, builder, motor mechanic, landscaper, tiler, glazier, painter, carpenter, concretor or any of the myriad of trades and contractors that keep the world running, this podcast has been produced with you in mind. Your hosts, Warrick ‘Waz’ Bidwell and Nicole ‘Nic’ Cox, were both born into tradie families and have first hand experience of the gut busting, money stress and pressures that trade businesses can place on their owners and their families! Nic and Waz strongly believe in the opportunity that exists for all tradie business owners to create a flexible, financially secure business for now and for their families’ future. Waz and Nic interview guests on a range of topics such as marketing, finance, human resources, legal issues, mindset, motivation, physical and mental health, industry updates and more! They love a laugh and a good story so tune in for a unique look at how to ‘get off the tools’ and break the cycle of financial hardship and stress to create the trade business you really wanted!

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