TIB607 James from The Online Co on Why Marketing Is More Than Clicks and ROI
Or Subscribe On Your Favourite Device
tradies in business podcast
tradies in business podcast
tradies in business podcast


We’ve all heard the same old story: a trade business hits a dry spell, and suddenly, they realize they should’ve been shouting about their skills from the rooftops all along. Marketing to the rescue!

Nic and Waz had a chat with James Parnwell about how marketing’s evolved in the past couple of decades. They drilled down on the essentials, no matter if you’re a one-person show or a full-on crew, stressing that marketing’s the lifeline, rain or shine.

Marketing’s like your trusty hammer—keep it close at hand, always. James chimed in about the digital revolution, urging tradies to hop on the online bandwagon. But hey, don’t sweat it; it doesn’t have to be as complicated as rewiring a house.

They drove in the message about 2-3 crucial tactics every tradie should nail down: first up, treat marketing as your trusted ally, not just an add-on. Second, keep it straightforward—less fancy talk, more doing. And finally, take aim with your efforts like you’re swinging that perfect hammer—make every strike count.

Get to know more about James Parnwell and The Online Co by checking out their website and Facebook Page.

Tradies In Business

Ft. Nicole And Warrick

Whether you’re a plumber, electrician, builder, motor mechanic, landscaper, tiler, glazier, painter, carpenter, concretor or any of the myriad of trades and contractors that keep the world running, this podcast has been produced with you in mind. Your hosts, Warrick ‘Waz’ Bidwell and Nicole ‘Nic’ Cox, were both born into tradie families and have first hand experience of the gut busting, money stress and pressures that trade businesses can place on their owners and their families! Nic and Waz strongly believe in the opportunity that exists for all tradie business owners to create a flexible, financially secure business for now and for their families’ future. Waz and Nic interview guests on a range of topics such as marketing, finance, human resources, legal issues, mindset, motivation, physical and mental health, industry updates and more! They love a laugh and a good story so tune in for a unique look at how to ‘get off the tools’ and break the cycle of financial hardship and stress to create the trade business you really wanted!

ShareThis

Latest Episodes

TIB621 Does Your Marketing Align With Your Why? And Why It Should!
It’s all well and good to chase the most profitable work, or the biggest dollar jobs, but at what cost? What if you’re going after the wrong clients and the…
Listen Now

TIB618 How Marketing Can Solve Your Burnout Issues
After the past 4 years, you’d be familiar with the burnout that has affected many business owners. Tradies in business have copped it even more it seems with some specific…
Listen Now

TIB615 Is AI Even A Thing and Should You Be Using It in Your Tradie Business?
Today we’re talking AI (Artificial Intelligence). Seems the whole business world is going troppo over this latest tech advancement and Nic and Waz decided it’s time to share their insights.…
Listen Now

TIB614 A Chat with Callum MacPherson from Young Blood Men’s Mental Health
Waz and Nic sit down with Cal McPherson from Young Blood Men’s Mental Health for an unfiltered conversation about the real challenges surrounding mental health. Now, if you’re wondering who…
Listen Now

Let’s Transform Your Business

business control program
Free Training

Free Online Training

business growth tips

Free Online Training

Want to know how to take back control of your trade business in just 90 days?

Learn More
Free Resource
Free Download

Get Off The Tools

business growth tips

Get Off The Tools

We’ve shown hundreds of tradies how to Get Off The Tools and supported them to live the life they only dreamed was possible.

Learn More
Admin Office

TIB Admin Services

TIB Admin Services

Overwhelmed with tasks while trying to get site work done as well? Here’s our solution for you.

Learn More
Less Tools, More Lifestyle

Tradiepreneur Program

business growth tips

Tradiepreneur Program

Make the change that can point you in the right direction. You have worked so hard for years. Now it’s time to reap the rewards.

Learn More