In less than 15 years Facebook has gone from a college campus social club to a global database connecting billions of people. Like it or hate it, there’s a fair chance at least a few of those people are your potential customers!
Like any marketing strategy, you need to go where your customers (or future customers) are and Facebook has some of the highest usage levels of any platform and some of the best ROI’s (return on investment) of any of the online or offline tactics.
Having said that, there are obviously some specific things you need to know in order to get the results and our guest today is something of a Facebook advertising ninja. Phil McGregor is a self taught, Facebook advertising guru and he shares his top tips for doing Facebook ads right for your business.