Today we get our crystal ball out and look to the future to see what marketing will have the biggest impact for tradies in 2017. We talk about the impact…
Have you noticed how everything old seems to be new again? Well, perhaps not hypercolour undies but we’ve certainly seen some things from ‘the good old days’ come back in…
Who doesn’t love a bit of low hanging fruit? Sometimes we’re so intent on climbing to the top of the tree that we miss the easy pickings down low. Ok,…
In this episode we share another Real Tradie Story. This time it’s Tony Richardson from The Tidy Painter. Tony is a regular listener to the show like many of you…
People buy from people so you website is all corporate and professional it may not be appealing to their emotional buying triggers. We talk about the 5 tips to creating…
Marketing can be time consuming and labour intensive but it doesn’t need to be. With the advent of cloud based marketing automation platforms like MailChimp, Infusionsoft and ActiveCampaign to name…
Ever feel like you’re ‘going it alone’ in your trade or contractor business? Sometimes it can be tough as a sole trader or small to medium enterprise (SME). Not only…
In less than 15 years Facebook has gone from a college campus social club to a global database connecting billions of people. Like it or hate it, there’s a fair…
Today’s podcast guest features Nic from popular The Builder’s Wife blog. You’d be forgiven for thinking that blogging is kind of old hat. With literally millions of them online these…
Local area marketing has become high paced, high tech and sometimes high stress! Today’s guest joins us all the way from Karratha in remote Western Australia and brings with her a…