We’ve all heard the same old story: a trade business hits a dry spell, and suddenly, they realize they should’ve been shouting about their skills from the rooftops all along. Marketing to the rescue!

Nic and Waz had a chat with James Parnwell about how marketing’s evolved in the past couple of decades. They drilled down on the essentials, no matter if you’re a one-person show or a full-on crew, stressing that marketing’s the lifeline, rain or shine.

Marketing’s like your trusty hammer—keep it close at hand, always. James chimed in about the digital revolution, urging tradies to hop on the online bandwagon. But hey, don’t sweat it; it doesn’t have to be as complicated as rewiring a house.

They drove in the message about 2-3 crucial tactics every tradie should nail down: first up, treat marketing as your trusted ally, not just an add-on. Second, keep it straightforward—less fancy talk, more doing. And finally, take aim with your efforts like you’re swinging that perfect hammer—make every strike count.

Get to know more about James Parnwell and The Online Co by checking out their website and Facebook Page.