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I’ve been there…

If we haven’t met yet, I’m Nicole Cox, but you can call me Nic!

I’m the proud owner (and biggest cheerleader!) of Tradies In Business, and I know exactly what it’s like to be a tradie stressed, overworked, and feeling pressure from clients, family, and staff. Because I’ve lived it. And I still live it.

I’m a tradie wife from way back, and alongside running Tradies In Business, I also own a property maintenance business. I’ve been at that kitchen table at midnight, calculator in hand, wondering how to make it all work without burning out.

That’s why I started this business, to make a real difference to tradies, their wives, and their families. In a no-bullsh*t way.

I’m on a mission to help trade business owners take back control of their time, their money, and their future. You deserve to step back from the tools, work fewer hours, make more profit, and actually enjoy running your business. I believe in keeping things real, offering practical strategies that work in the real world, and creating a community where you feel supported every step of the way.

Because life’s too short to be stuck in a business that drains you.

Whether you’re working alongside your partner, leading a team, or doing it all solo, you’re not alone. I’m here to help you build a business that gives you more time, more freedom, and a life you love.

About Nic

If we haven’t met yet, I’m Nicole Cox, but you can call me Nic!

I’m the proud owner (and biggest cheerleader!) of Tradies In Business, and I’m passionate about helping tradies and their families build businesses that work… so they don’t have to.

Why? Because I’ve lived it. And I still live it.

Alongside running Tradies In Business, I also own a property maintenance business. So, I know exactly what it’s like to be in the thick of it. Balancing jobs, clients, team dramas, cash flow stress, and family life. I’ve been at that kitchen table at midnight, calculator in hand, wondering how to make it all work without burning out.

That’s why I’m here. To show you it can be different.

I’m on a mission to help trade business owners take back control of their time, their money, and their future. You deserve to step back from the tools, work fewer hours, make more profit, and actually enjoy running your business. I believe in keeping things real, offering practical strategies that work in the real world, and creating a community where you feel supported every step of the way.

Because life’s too short to be stuck in a business that drains you.

Whether you’re working alongside your partner, leading a team, or doing it all solo—you’re not alone. I’m here to help you build a business that gives you more time, more freedom, and a life you love.

We know you

You have worked so hard and you’re great at what you do but we know you’ve had enough of: 

  • The stress and the mental load that nobody is seeing
  • The burnout and exhaustion
  • The cash flow worries and the bills that won’t ease up
  • Inconsistent customers and fluctuating demand
  • The ‘always overwhelmed’ feeling that you can’t seem to escape

You deserve a highly successful business that is a constant source of pride. We’re here to make that happen. 

How we help

We show tradies how to unlock the potential that’s sitting within their business by walking them through the steps to get off the tools and into true business ownership.

The result is more time, less stress, better cash flow and a legacy for your family.

Our Mission

We aim to directly impact the lives of 10,000 tradie business owners and their families by fostering better skills around health, wealth and relationships. 

We believe a fulfilling life and a sustainable, successful business are possibilities for all Tradies in Business.

Meet the TiB Team

business control program

Nicole Cox

Founder
The Coach

Nicole is known for helping trade business owners cut through the noise, take control of their business, and lead with more confidence. With years of real world experience, straight talking advice, and a reputation for getting results, she’s the coach people turn to when they’re ready to stop surviving business and start running it properly

Angus Gasbarri

Accountant
The Numbers Guy

Angus helps trade business owners understand their numbers and make better financial decisions with confidence. He supports new members through financial reviews and hosts our monthly Financial Q&A sessions, helping members gain clarity around cash flow, profit, pricing, and business performance.

Matt Eschler

Headspace Mentor
The Enforcer

Matt helps business owners cut through the noise in their head and get honest about what’s really holding them back. Calm and supportive, but also not afraid to call you out when needed.

Dan Boscolo

New Member Success
The Mentor

Having built and grown his own trade business, Dan now helps newer members navigate the realities of business ownership with practical advice, honest conversations, and lived experience. Relatable, grounded, and proof that the process works when you stick with it.

Sophie McAslan

Client Experience & Events
The Organised One

From events and client support to behind the scenes logistics and last-minute problem solving, Sophie keeps everything moving smoothly. Thoughtful, reliable, and usually the person making sure nothing falls through the cracks.

Alyssa Villamil

Digital Marketing
The Quiet Achiever

Alyssa brings the Tradies in Business brand to life through content, socials, emails, podcasts, and creative design. Tech savvy, creative, and quietly brilliant, she’s across everything from automations and podcast editing to graphic design and digital marketing support, always making sure the right message reaches the right people.

Racquel Stephens

Operations Support
The Fixer

Need something sorted, solved, followed up, cleaned up, chased up, or magically handled? That’s Racquel. She’s a whizz at admin, a problem solver and get’s sh!T done!

Blake Stephens

IT & AI Support
The Tech Guy

Blake helps bring the tech side of Tradies in Business to life, supporting the team and members with AI tools, troubleshooting, and practical ways to make business easier and more efficient.

Our Values

Connection

We act and connect with respect, empathy, honesty, transparency and integrity toward ourselves and others.

Community

We know we are stronger together so we allow others to be here for us as we are for them.

Commitment

We play a long game and are about lifelong transformation.

Compassion

We are human-centric, put people first with compassion, care and concern.

Charging

We accept the responsibility to lead and grow ourselves, inspire others and humbly be led by those before us. We are always learning and teaching, providing wise and educational leadership.

Curious

We are constantly curious, eternally positive and always grateful for all the wonder and joy of life. We work and live from a place of humour, fun and creativity.

Credible

We show up fully and give of ourselves fully, no mask, no BS. We are real, authentic, raw and vulnerable.

Let’s Transform Your Business

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Get Off The Tools

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We’ve shown hundreds of tradies how to Get Off The Tools and supported them to live the life they only dreamed was possible.

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