TIB712 Real Tradie Stories – The Plot Twist Nobody Saw Coming with Steve Rooney
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Not every tradie story is about growth charts and bigger teams. Some of the most powerful ones are about knowing when to change direction.

Steve Rooney has spent 14 years building a landscaping business in Victoria. He’s navigated business partnerships that fell apart, managed staff with wildly different personalities, survived a market that all but dried up this year, and done it largely on his own for the last six.

So when Steve decided to close the doors, it wasn’t because he failed. It was because he finally got clear on what he actually wanted.

In this episode, Steve sits down with Nic to talk about one of the most honest conversations we’ve had on this show. Not about scaling up or hitting seven figures, but about what happens when a tradie who has genuinely given it everything decides that enough is enough, and that moving on is not the same as giving up.

Because that distinction matters. Steve wrestled hard with the head noise. The feeling of quitting. The identity that gets wrapped up in being a business owner after more than a decade. But what he came to realise is that the skills he built over 14 years weren’t disappearing with the business. They were going with him.

His next chapter is being a site supervisor for a residential builder. Same relationships, same systems thinking, same love for the trade. Just a different structure around it.

Steve also opens up about what the Victorian market has looked like this past year, quoting a third to a quarter of the jobs he would have at the same point last year, and why that reality played a part in making the decision clearer. He talks about business partnerships, what makes them work and what makes them fall apart, and why the right partner might not be someone who can pick up a shovel at all.

And for any tradie listening who feels stuck or stressed or like they’ve tried everything and it’s still not clicking, Steve has something worth hearing. Business doesn’t have to look a certain way to count. You can make a good income, do work you enjoy, and choose clients who are worth your time. That is a version of success too.

Sometimes the bravest thing you can do is choose differently.

Tradies In Business

Nicole Cox

Whether you’re a plumber, electrician, builder, motor mechanic, landscaper, tiler, glazier, painter, carpenter, concretor or any of the myriad of trades and contractors that keep the world running, this podcast has been produced with you in mind. Your host, Nicole ‘Nic’ Cox, was born into a tradie family and has first-hand experience of the gut-busting, money stress and pressures that trade businesses can place on their owners and their families! Nic strongly believes in the opportunity that exists for all tradie business owners to create a flexible, financially secure business for now and for their families’ future. She interviews guests on a range of topics such as marketing, finance, human resources, legal issues, mindset, motivation, physical and mental health, industry updates and more! Nic loves a laugh and a good story, so tune in for a unique look at how to ‘get off the tools’ and break the cycle of financial hardship and stress to create the trade business you really wanted!

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