Marketing. It is a word that strikes fear into the heart of tradies and contractors everywhere.

It conjures up images of big financial outlays, fancy strategy documents, glossy images and questionable outcomes.

The sad part of this misconception held by many is that marketing can, in fact, be quite simple and affordable.

Adam Franklin is the founder of Bluewire Media and the author of ‘Web Marketing That Works’ and he joins us today to talk about exactly that…marketing on the interweb…that works!

Adam is all about keeping things simple, within your budget and more importantly, getting you results. He’s one of Australia’s (and the world’s) big guns in the online marketing space and speaks at conferences and seminars around the world. He also has built a massive (and we’re talking tens of thousands kind of massive) database of subscribers over the past 8 to 10 years and he uses this to generate substantial business for himself and his affiliates.

Adam shares his tips for applying this to your trade and contractor business, as well as what to avoid if you’re on a tight budget or timeframe.

Check out his book HERE and to be in the running to win your own copy, make sure you subscribe to our list HERE or simply join the Tradies Business Toolkit for bonus entries!